View Persona
Rosemary Kelly

Senior Guardian

I retired a few years ago after driving a school bus for 25 years!  When my daughter went into rehab I took on raising my granddaughter Amelia.   It is just the two of us, since my husband passed away.

Doesn't trust online doctors.

Creates account for the child instead of the adult.

Assumes she will be billed for it after services, like other medical procedures.

Struggles to get Amelia to answer the open-ended questions.

Expects doctor's office to call to schedule a time to review results.

Thinks "Teletherapy" means virtual and "Medical Management" means in person.

Expects provider's office to schedule follow-up appointments.

Calls pharmacy to ask if the prescription refill is submitted.

Research
Onboarding
Purchase
Assessment
Diagnosis
Planning
Treatment
Maintenance

Needs

Knowledge of how diagnosis will help obtain a school accommodation.

Ability to use her tablet for the whole process.  

Awareness of when a question is for Amelia and when it is for Rosemary.

Clear options for payment.

Ways to assure Amelia that her answers will be private.  

Explanation on why they must fill it out together.

Ability to understand the diagnosis and methods to discuss it to Amelia.

Help deciding between Medical Management and Teletherapy.

Understanding of how much this is all going to cost!

Confirmation if Medicaid requires a pre-auth for medication?

Understanding of timing of prescription refills.

Opportunities

Content filters which allow Rosemary to view school related articles.

Use Rosemary and Amelia's names throughout for clarity.

Make paying with an HSA more obvious.

Provide examples of the types of details you want on open ended questions.

A link on the results to schedule a Care Nav appointment to "Discuss your options".

Videos explaining Medication Management and Teletherapy and sending results to your own doctor.

Reminders that she must schedule appointments, and a deep link to this functionality.

A clear "next step" in the portal.

A printable list explaining the cycle of treatment with exact things Rosemary will need to do (and why)

Information Needs

Profiles of some of our real physicians.

FAQs about how school accommodations work.

A single FAQ which is available from both web and portal.

Links to Medicaid.

Information about who will see these answers and your rights to share or not share assessment results.

An article on "how to show this information to your school".

Ability to share only the diagnosis with the school, not the whole report.

Cheat sheet on how to ask Medicaid what they do and don't pay for regarding ADHD treatment.

Articles on Medicaid prescription process.

Articles on the value of long term treatment.

Research

Pain Point

Doesn't trust online doctors.

Need

Knowledge of how diagnosis will help obtain a school accommodation.

Opportunitiy

Content filters which allow Rosemary to view school related articles.

Information Need

Profiles of some of our real physicians.

FAQs about how school accommodations work.

Onboarding

Pain Point

Creates account for the child instead of the adult.

Need

Ability to use her tablet for the whole process.  

Awareness of when a question is for Amelia and when it is for Rosemary.

Opportunitiy

Use Rosemary and Amelia's names throughout for clarity.

Information Need

A single FAQ which is available from both web and portal.

Purchase

Pain Point

Assumes she will be billed for it after services, like other medical procedures.

Need

Clear options for payment.

Opportunitiy

Make paying with an HSA more obvious.

Information Need

Links to Medicaid.

Assessment

Pain Point

Struggles to get Amelia to answer the open-ended questions.

Need

Ways to assure Amelia that her answers will be private.  

Explanation on why they must fill it out together.

Opportunitiy

Provide examples of the types of details you want on open ended questions.

Information Need

Information about who will see these answers and your rights to share or not share assessment results.

Diagnosis

Pain Point

Expects doctor's office to call to schedule a time to review results.

Need

Ability to understand the diagnosis and methods to discuss it to Amelia.

Opportunitiy

A link on the results to schedule a Care Nav appointment to "Discuss your options".

Information Need

An article on "how to show this information to your school".

Ability to share only the diagnosis with the school, not the whole report.

Planning

Pain Point

Thinks "Teletherapy" means virtual and "Medical Management" means in person.

Need

Help deciding between Medical Management and Teletherapy.

Understanding of how much this is all going to cost!

Opportunitiy

Videos explaining Medication Management and Teletherapy and sending results to your own doctor.

Information Need

Cheat sheet on how to ask Medicaid what they do and don't pay for regarding ADHD treatment.

Treatment

Pain Point

Expects provider's office to schedule follow-up appointments.

Need

Confirmation if Medicaid requires a pre-auth for medication?

Opportunitiy

Reminders that she must schedule appointments, and a deep link to this functionality.

A clear "next step" in the portal.

Information Need

Articles on Medicaid prescription process.

Maintenance

Pain Point

Calls pharmacy to ask if the prescription refill is submitted.

Need

Understanding of timing of prescription refills.

Opportunitiy

A printable list explaining the cycle of treatment with exact things Rosemary will need to do (and why)

Information Need

Articles on the value of long term treatment.